Uber Fares Will Soon Be Based On How Much Uber Thinks You’re Willing To Pay

Uber Fares Will Soon Be Based On How Much Uber Thinks You’re Willing To Pay

If you’ve ever hailed an Uber ride and thought afterward that you paid a lot less than you should have, those days may soon be over. The company’s latest change to its pricing model will offer you a rate that isn’t based purely on time and distance, but on what Uber’s computers think you’ll be willing to pay. Uber executives revealed the “route-based pricing” system in an interview with Bloomberg today, noting that the currently-being-tested fare-setting system will be used in the 14 cities where Uber carpooling service is available.

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