Cable’s New Brilliant Idea: Charging You More Money To Skip Ads

Cable's New Brilliant Idea: Charging You More Money To Skip Ads

We've noted for years how cable executives facing market (r)evolution just can't stop making bone-headed decisions. As cord cutting accelerates and ratings take a dive, many cable and broadcast executives have decided the solution is to stuff more ads than ever into every viewing hour, in some instances actually editing down or speeding up programs so the additional ad load will fit.

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